Comment on this article Television, movies and the Internet are having an effect on mankind that would have been unimaginable even a century ago. The media—print and electronic—shape our lives and our minds in ways that most fail to realize, and with sobering effects!
When the information is transmitted through mass media, it proposes certain meanings, building a certain image about the world. This means that mass media works as a creator of an agenda with classifications and priorities for the mass audience.
This hypothesis formulated by the American researchers M. Shaw is named agenda setting. Mass-media expresses and influences positive or negative opinions, behaviors, mentalities, values and social norms, contributing to the increasing or to the decreasing of knowledge and the general education level of people in the essential areas of culture and civilization.
Regarding this aspect, it is important the conclusion drawn by Alexander King and Bertrand Schneidertwo rapporteurs from the Club of Rome.
In my opinion, the values and the norms are represented in different ways, depending on the culture of each country. For example, values such as family, freedom, identity, tolerance, security, money are reflected different in Romania, an ex-communist country in comparison with America, with a great history of capitalism and democracy.
Americans are associated with freedom, Romanian are associated with hospitality and with old and valuable traditions.
Certain countries value more the history, others value and see more in the future. In accordance How do the media shape american Herbert I.
The media—print and electronic—shape our lives and our minds in ways that most fail to realize, and with sobering effects! Television, radio, movies, the Internet and print extend their influence upon our culture, our behavior and our brains! Americans believe the media influence values percent of Americans agree the media are an important factor in shaping moral values in this country. Only 7 percent say the media are not important in shaping moral values. Americans believe the media are harming moral values. 68 percent of Americans say the media have a negative impact on moral values in this country. Only 9 percent say the media impact is . Apr 14, · Mass media shape our values and influence our perception of the world In the modern society, mass media represents the dominant mean of social communication, giving to the individuals and to the groups a permanent .
Many times the media manipulates the audience, creating a false sense of reality, delivering only certain information about an event or other. Paulo Freire said that the manipulation of human minds is an instrument of conquest. I consider that this fact is available only for the non-elite part of the mass audience, because of their low knowledge in comparison with the elites.
The mass media manipulation is an instrument of control of public opinion. Regarding the manipulation process through mass media, Schiller identifies five myths that structure the content: The owners of mass media speculate that the audience wants to see, to watch or to read certain types of programs.
In the USA and in the Western world, one of the most important values is human freedom. This value is reflected by American mass media, as Schiller shows in his writing.
He reveals details about the identification of the personal choices with human freedom, an idea arisen four centuries ago in connection with the individualism created by the wealth of the market economy.
Individualism and the private entrepreneurial system has been associated with personal freedom in the US, due to the very few constraints and limitations encountered since the settling of the American continent.
The myth of individualism and private choice is clearly visible in the means that ensure personal freedom, such as the owning of a car, a house or a business. This is one of the most important myths that structure the content of the mass media today in the USA. Is this applicable to a different culture?
By making the comparison with Romania, I can say that this myth is also promoted by the mass-media in this country. The second myth is the neutrality of mass-media in relation with different institutions.
Mass-media is actually not neutral and it conceals the true nature of things and helps with the manipulation process. The essence of neutrality is to affirm that institutions are above any social conflict and that they are impartial.
Only a second thought and the disclosure of accidental breaking of the law by the people who represent the institutions shows the flaw of this myth. The control mechanism of the neutrality myth is to nurture the fact that no special groups of interest are controlling the majority.
In my opinion there is no perfect neutrality of mass-media in any country or culture in the world. Economical or political bias will determine mass-media to take sides.
The expectation that humans act in a certain way due to their inherent condition, is reflected in the myth of unchanging human nature. This is an other mind-managing technique through the media, that removes the social circumstances from the human decision act and blames it on an inherent, hereditary and somewhat predictable human behavior.
For example, Schiller mentions the showing of violence on TV, which is thought that it is what people want. What is elicited by this myth is the fact that human social behavior is in fact changing under the effect of the recent technical progress internet, new science.The Media Assault on American Values will report the survey's revelations about how the American public perceives the news and entertainment media, and how the media may be influencing the nation's social and moral values.
The media can easily change opinions of the American public just by choosing what it tells them. This is because the media plays an important role in policy making in . May 20, · How have these developments affected American Culture?
What is Media Convergence and Media Literacy and how do they affect everyday life? Understanding media and the role it plays in society is key to forming educated opinions and having control over the media’s influence and the information it presents.
The media—print and electronic—shape our lives and our minds in ways that most fail to realize, and with sobering effects! Television, radio, movies, the Internet and print extend their influence upon our culture, our behavior and our brains!
Apr 14, · Mass media shape our values and influence our perception of the world In the modern society, mass media represents the dominant mean of social communication, giving to the individuals and to the groups a permanent .
The media in all its forms can introduce us to creative outlets that can help us better ourselves in different ways, be it in our personal or work lives. It can change our perspectives and push us to do more than what we limit ourselves to.